The signature partnership. Justin is the face of Under Armour football — custom game-day cleats, design sessions at UA headquarters in Baltimore, and a say in where the footwear goes next.
Long-running hydration partner, with Gatorade campaigns, sideline visibility, and a recurring slot in their game-day rotation.
National Pepsi campaigns — suiting up in the gladiator arena alongside Megan Thee Stallion and crashing tailgates with Josh Allen.
Cereal-box royalty — Cinnamon Toast Crunch covers, the limited-edition Griddy Toast Crunch, Justin's own Jettas Mix, and aisle-side spots with Terry Crews.
Lifestyle and performance eyewear collaboration with Oakley, from training visors to off-field shades.
Brand ambassador for Raising Cane's — recurring presence in their NFL and Louisiana-pride campaigns.
Game-day arrivals run through Beats — Powerbeats campaigns and the custom iced-out pairs Justin wears through the tunnel.
Part of Lowe's NFL roster — the league's official home-improvement partner.
Hometown banking partner — the name over the stadium Justin lights up on Sundays.
A Madden fixture: repeat member of the 99 Club, the rating reserved for the game's very best.
National campaign work with the pizza chain, from the "One Day" spot to the game-day promos.
Face of the Fall 2026 NFL by Abercrombie campaign, the league's fashion collaboration with the brand.
Recovery starts at night — Sleep Number, the NFL's official sleep and wellness partner.